The Psychology Behind Mobile Budget AdoptionRewards and rewards such as discount rates, cashback and commitment points can be effective motivators for mobile budget fostering. Nevertheless, the specific elements that drive mobile pocketbook adoption are still a secret.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this

The Psychology Behind Mobile Purse FosteringRewards and incentives such as discounts, cashback and commitment points can be powerful incentives for mobile purse fostering. However, the precise variables that drive mobile purse fostering are still a mystery.Utilizing the stimulus-organism-response (S-O-R) theory as a theoretical basis, this research